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China Assistant Professor of Marketing at the National University of Singapore Yuting is an expert in data-driven marketing management. She utilitizes various scientific methods, such as game theory, field experiment, causal inference, machine learning to solve important marketing problems faced by companies. Her work has been published in international top journals Management Science, Marketing Letters, and Marketing Science. She closely collaborates with companies across the world, e.g., Alibaba, Ascott, BJ's Wholesale, Didi, Fidelity, Minsheng Insurance, Saks Fifth Avenue, Shanshan Outlet, Tencent, Ziroom to offer professional marketing solutions.